Latest Salesforce - Latest Marketing-Cloud-Personalization Exam Dumps

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2025 Latest Marketing-Cloud-Personalization Exam Dumps - Latest Salesforce Reliable Marketing-Cloud-Personalization Exam Voucher: Marketing Cloud Personalization Accredited Professional Exam

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To prepare for the Marketing-Cloud-Personalization Exam, candidates should have experience using Salesforce Marketing Cloud and understand how to create personalized campaigns in Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio. Candidates should also be familiar with customer journey mapping and segmentation, as well as analytics and reporting in Marketing Cloud. Salesforce offers training and certification study materials to help candidates prepare for the exam.Aspiring marketing professionals who wish to demonstrate their expertise in leveraging Marketing Cloud to create engaging customer experiences and drive revenue growth are encouraged to pursue the Marketing-Cloud-Personalization Exam.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q59-Q64):

NEW QUESTION # 59
Which three components of a recipe are optional when configuring a new algorithm?

A. Decisions
B. Boosters
C. Exclusions
D. Ingredients
E. Variation

Answer: B,C,E

Explanation:
When configuring a new recipe algorithm, the following components are optional:
* Boosters (Answer D):
* Allows prioritizing specific items based on business goals, such as promoting higher-margin products.
* Exclusions (Answer E):
* Filters out certain items or categories from being recommended.
* Variation (Answer C):
* Enables A/B testing by creating multiple variations of a recipe to optimize performance.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration

NEW QUESTION # 60
In which two locations in the page Type definition can a developer pass in attributes?

A. listeners
B. is Match
C. cashDom
D. onActionEvent

Answer: B,D

Explanation:
InSalesforce Marketing Cloud Personalization(formerly Interaction Studio), you can definepage types within theWeb SDKconfiguration (evergage.init(...)). Apage typehelps the system determine how to classify a given page and what data to capture. Developers often addcustom attributeswithin these page type definitions to enrich the captured context.
Below are the two primary methods (from the listed options) where a developer can pass in or define attributes:
1. isMatch (Option A)
* What It Is
* isMatch is a function used to determine if a particularpage typedefinition applies to the current page (based on URL, DOM elements, or other logic). It returns a boolean (true or false) to indicate whether the page matches this definition.
* Passing Attributes
* Inside the isMatch function, developers canaddormodifyattributes to enrich thecontext object. For example:
isMatch: function(context) {
// Check if page matches (e.g., URL pattern)
if (window.location.pathname.includes("/product/")) {
// Add custom attributes
context.addAttributes({
productCategory: "Shoes",
productType: "Sneakers"
});
return true;
}
return false;
}
* This ensures that whenever this page type's isMatch condition is true, certain attributes are set on the context.
* Salesforce Reference
* Salesforce Help:Web SDK Configuration GuideExplains how to set up page types, including using isMatch to define when a page type applies and how to add custom attributes.
2. onActionEvent (Option B)
* What It Is
* onActionEvent is a function within a page type definition thatfireswhenever anaction event (e.g., click event, impression event) is triggered. You can use this to capture more specific or dynamic data each time an action is recorded.
* Passing Attributes
* Within onActionEvent, you can also manipulate the event or context to setadditional attributes. For example:
onActionEvent: function(context, event) {
// For instance, if the user clicks a particular element:
if (event.action.name === "click") {
// Add or override attributes for this event
event.attributes = {
event.attributes,
clickedElementID: event.target.id
};
}
}
* This approach is particularly useful for capturing data specific touser interactions(clicks, hovers, form submissions, etc.).
* Salesforce Reference
* Salesforce Help:Handling Action Events in the Web SDKDescribes how onActionEvent can be used to modify event data, including adding custom attributes.

NEW QUESTION # 61
When should you define goals and filters?

A. Before launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. After launching a campaign that you want to measure against a goal or filter
D. When you are reviewing campaign statistics for a published campaign

Answer: D

NEW QUESTION # 62
Which two items can be included in the total engagement score calculation?

A. Time of Day
B. Identity merge date
C. Actions
D. Visits

Answer: C,D

Explanation:
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring

NEW QUESTION # 63
What are three features of the WebSDK when deployed on a website?

A. Loading data from ETL feeds
B. Identity and cookie management
C. Rendering campaign for personalisation
D. Sitemapping for data collection
E. Configure filters and goals

Answer: B,C,D

NEW QUESTION # 64
......

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